CEO of Twitter, Elon Musk has announced that the Twitter Blue verification check mark will return on Friday, December 2nd, with a new process to combat impersonation issues.
According to Elon, the new process which will be manually authenticated is “painful, but necessary.”
He noted that verified check marks will come in colors — gold for companies, grey for the government, and the original blue for individual accounts.
This comes after his $8 monthly subscription for verified check marks became a failure after several impersonation report.
Musk previously said Twitter “will probably use different color check marks for organizations than individuals,” but this is the first time he has given details.
“All verified individual humans will have [the] same blue check, as boundary of what constitutes ‘notable’ is otherwise too subjective,” Elon Musk tweeted.
“Individuals can have [a] secondary tiny logo showing they belong to an org if verified as such by that org.”
Sorry for the delay, we’re tentatively launching Verified on Friday next week.
Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates.
Painful, but necessary.
— Elon Musk (@elonmusk) November 25, 2022