Little, A Ride-Hailing App From Africa, Debuts In Accra

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Little, the Pan-African ride hailing service that originally started in Kenya in 2016 has finally launched in Ghana.

Little is touted as a highly professional and user-friendly service that provides safe, on-demand rides with various car categories to suit every rider’s unique preference. Since its inception, the company has quickly grown from a Kenyan company into a global company with footprints in Kenya, Tanzania, Ethiopia, India, Senegal, Uganda, Somalia, and now Ghana.

The chief executive officer of Little, Kamal Budhabhatti, claims that the company has a dedicated workforce in each of its operating countries that is eager and determined to leave its mark on the entire African continent.

Little’s Chief Operating Officer, Niladri Roy, has also echoed his excitement in a statement that the team is poised to make Little the best in Ghana. He added that the decision to bring Little to Ghana was not difficult to make. According to him, Ghana, especially Accra, has become increasingly cosmopolitan, with high demand of corporate ride hailing services like Little.

Little’s business focus is on the corporate market, in contrast to other ride-hailing services currently in operation in the country; as a result, the cars that are allowed have higher standards and young drivers are extremely professional. This means that even people in the retail industry who use the service get better service than they would get anywhere else.

For corporates, Little is a comprehensive transportation management system that makes it easy to manage logistics costs at every level of the company. It provides automated and credible 100 percent audit trail of transportation costs. Employees can ride in comfort and style as they move around town for business. These benefits and more are offered on a post-paid basis to corporate clients.

Perhaps, one of the most beneficial things about companies associating with the Little brand is the fact that the company’s business model respects and rewards its drivers, customers and other stakeholders.

A Little executive named Felistas Kisivo claims that the company’s commitment to diversity and inclusion can be seen in the low commissions it charges for rides and the empowering communal platforms it created for its drivers.

Superwoman, a one-of-a-kind service category, completes the package. Women’s safety is the focus of the Superwoman service option. Additionally, it serves as a tool of empowerment for more female entrepreneurs to enter the ride-hailing industry. She said, “I encourage female riders to book a Superwoman ride with Little and support a fellow woman,”

Both corporate and individual riders have access to an array of car categories to choose from – Basic, Comfort, Comfort+, and Superwoman. Additionally, Little is designed with rider and driver safety in mind; and is equipped with security features, such as GPS Map Tracking, SOS Emergency Services, Trip Sharing, Service Rating and 24-hours of customer support services.

A preliminary survey of the market shows that riders are excited to have such a service in Ghana because currently, there is no ride hailing service in Ghana offering professional ride hailing services to individuals as well as a dedicated transport management system to companies.

Participants in the company’s pilot tests have observed that to ride in a Little is to relax: you don’t have to worry about price surges and cancellation fees. In fact, Ms. Kisivo has hinted that we should rather be looking out for surprises like more discounts, special birthday packages and corporate surprises, a chance to have a tête-à-tête with their celebrity brand ambassador, and many more!

The Little app is available on both Google Play and the App Store. Drivers can also download the Little Agent app to enjoy the lowest commission rates in the market, free data and other benefits. Further information can be found on or via email: [email protected]; and customer care number: 0507795596. From December 15 this year, Ghanaians can also start enjoying the safe, convenient and reliable ride hailing services that other African countries have been benefitting from.

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