One of the biggest fintech companies in Nigeria, Paystack which is actively present in Nigeria and Ghana has finally announced it expansion to South Africa months after it was bought by fintech giant Stripe last October.
The acquisition of Paystack from Stripe worth over $200 million caused shockwaves to the African tech space and offered some form of validation to work done by founders, startups and investors alike.
In 2018 it was announced the payment company was powering 15% of all online payments in Nigeria and had more than 10,000 businesses on its platform. The company then planned to use its money to expand into other African countries and Ghana was its next stop.
Since expanding to Ghana, Paystack has grown and claims to power 50% of all online payments in Nigeria with around 60,000 customers, including small businesses, larger corporates, fintechs, educational institutions and online betting companies. Some of its customers include MTN, SPAR and UPS, and they use the company’s software to collect payments globally.
Their launch into South Africa was preceded by a six-month pilot. Before Stripe acquired Paystack, the company added 17 countries to its platform in 18 months, but none from Africa. Paystack was its meal ticket to the African online commerce market, and CEO Patrick Collison didn’t mince words when talking about the acquisition in October.
“There is an enormous opportunity. In absolute numbers, Africa may be smaller right now than other regions, but online commerce will grow about 30% every year. And even with wider global declines, online shoppers are growing twice as fast. Stripe thinks on a longer time horizon than others because we are an infrastructure company. We are thinking of what the world will look like in 2040-2050,” he said.
Paystack claims to have had a clear expansion roadmap prior to the acquisition with Stripe and is accelerating the realization of that pan-African expansion goal.
Now, Africa accounts for three of the 42 countries where Stripe currently has customers today.
“South Africa is one of the continent’s most important markets, and our launch here is a significant milestone in our mission to accelerate commerce across Africa,” said Paystack CEO Shola Akinlade of the expansion. “We’re excited to continue building the financial infrastructure that empowers ambitious businesses in Africa, helps them scale and connects them to global markets.”
The six-month pilot saw Paystack work with different businesses and grow a local team to handle on-the-ground operations.
“The opportunity for innovation in the South African payment space is far from saturated. Today, for instance, digital payments make up less than half of all transactions in the country,” Abdulrahman Jogbojogbo, product marketer at Paystack said. “So, the presence of competition is not only welcome; it’s encouraged. The more innovative plays there are, the faster it’ll be to realize our goal of having an integrated African market.”
Khadijah Abu, head of product expansion, added that “for many businesses in South Africa, we know that accepting payments online can be cumbersome. Our pilot in South Africa was hyper-focused on removing barriers to entry, eliminating tedious paperwork, providing world-class API documentation to developers, and making it a lot simpler for businesses to accept payments online.”