Amazon announced that it will retire its Alexa.com ranking site on May 1, 2022. The site has operated for approximately 25 years, having been acquired by Amazon in 1999 for $250 million.
Alexa.com’s primary products have always been its global traffic and ranking indexes, tracking various stats for more than 30 million websites.
While Amazon did not provide a reason for its decision to shut down the Alexa.com service, priorities among site operators have likely shifted away from its services and towards SEO considerations and search engine rankings, resulting in a drop in usership.
The company noted that it had ceased accepting new Alexa.com subscriptions as of December 8, 2021, and will bill existing subscribers for the final time on April 1, 2022. All available data will remain accessible until the aforementioned sunset date on May 1.