Leading telecommunication network AirtelTigo has officially rebranded itself as AT, effective from Thursday, June 22, 2023. The name change comes after the merger of Airtel and Tigo in November 2017, resulting in the formation of AirtelTigo.
AT will now serve as the new brand name for all sub-brands under the company, including AT Money, AT Business, AT Premier, and AT Insurance. The rebranding effort aims to streamline the company’s communication and marketing materials, aligning them with the new brand identity while retaining the familiar brand colors.
Leo Skarlatos, Chief Executive Officer of AirtelTigo, emphasized that the name change solely affects the brand name and logo, and there will be no impact on the company’s management structure, products, or services. AT remains committed to delivering innovative and reliable telecommunication services, focusing on enhancing the user experience and customer satisfaction.
Skarlatos expressed confidence that the rebranding would strengthen the company’s brand identity and reinforce its dedication to growth and simplicity. He assured customers of AT’s continued commitment to making their lives simpler through its services and solutions.
As AT embarks on this new chapter, the company aims to provide its customers with an even more streamlined and engaging experience, building on its reputation as a trusted and innovative telecommunications provider.